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Super Bowl XLIX is Fixed and Rigged!

I'm sure by now a lot of folks are claiming that Super Bowl has been fixed and rigged for the past 49 years. They are going to talk about how Seattle Seahawks coach Pete Carroll purposely made the wrong call in the last minute. Or that Russell Wilson has purposely threw the ball to the opposite team's rookie Malcolm Butler. They may very well be true. But instead talking about the actual game itself, I'm going to prove beyond a doubt that Super Bowl XLIX is fixed from a business and marketing perspective.

And I can do that because I bring a fresh set of eyes to Super Bowl. You see, I have never actually sit down to watch a four hour Super Bowl before. It's not that I don't like sports. I love playing sports--football, hockey, soccer. I'm out there no matter what sports we choose to play. But when you ask me to watch... that's a whole another story.

Yesterday, when my wife hinted that I should sit down to watch the game with my seven years old daughter and six years old son, I took them out, bought a bunch of party snacks, ordered a Pizza Hut dinner box, and turned on the big screen TV. But for me, it wasn't just about watching the game. It was about the folks around me, the food, the commercials, the half-time show, the news personalities, the marketing, the perception, and the whole shebang surrounding the actual football game. Afterall, the football game was only an hour long, but the Super Bowl lasted four hours (not including the pre-game and post-game shows).

What stood out to me is how much Tom Brady, the quarterback for the New England Patriots, was marketed the entire four hours. Not once did Russell Wilson show up in any part of that NFL marketing. Russell Wilson only showed up once during a statistical comparison to Tom Brady. Now, why would NFL only market Tom Brady if the Patriots only had 50% chance of winning Super Bowl XLIX?

You would think that if the game is really fair, NFL would market both Tom Brady and Russell Wilson equally until one team wins Super Bowl XLIX. But by the half-time show, you can already tell that NFL has picked the winner... Tom Brady. If the Seattle Seahawks had won Super Bowl XLIX, the NFL's Tom Brady marketing campaign would had gone down the drain much like the way the Seahawks gave up the game in the final minute.

But, of course, the NFL management knew better. If that wasn't obvious, then I don't know what is.

Mon, 02 Feb 2015 16:48:14 -0800

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